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Philip Morris International
Discover IQOS
THE CHALLENGE
The key challenge was equipping legal age smokers (LAS) with information and providing education about the new product category at POS, how it works and the benefits compared with continuing to smoke.
2x MOODIES TRAVEL JOURNEY OMNICHANNEL AWARDS WINNER.
OUR SOLUTION
Discover IQOS is a mobile application which guides legal age smokers (LAS) through a tailored educational journey, presenting informative and engaging content to help answer questions about IQOS, leading to trial or purchase which responded to the movements of the user. Discover IQOS combines educational videos such as testimonials, benefits of switching vs continuing to smoke and product information with bespoke interactive ‘mini’ applications such as quizzes and games to help them learn.
BRAND STRATEGY │ 3D/2D CREATIVE │ END TO END SOFTWARE DEVELOPMENT │ WEB/NATIVE APP │ AR/VR │ UI/UX │ AI
We are an award-winning consumer experience agency.
Connecting brands and consumers, where digital and physical converge.
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