KitKat Digital Retail Experiences
We have created a range of custom Nestle digital experiences to engage with consumers in retail.
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See below for more information on functionality and guide costs to deploy in your market.
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For sales enquiries please email:
Mobile Gamification
How does it work?
Guests can scan a QR code on a digital signage or printed artwork, using their mobile devices, to access a gamified web-app.
What is the value for the brand and the customer?
Entertainment and Enjoyment:
Gamification adds an element of fun and entertainment to everyday activities, making them more engaging and enjoyable for consumers. This can enhance their overall experience with a brand or product.
Challenge and Achievement:
Games often involve challenges and goals for players to achieve, which can provide a sense of accomplishment and satisfaction. Consumers enjoy the feeling of progress and mastery as they overcome obstacles and reach new levels or milestones.
Rewards and Incentives:
Brands can also link rewards to serve as incentives to keep players motivated to continue playing and boost campaign offerings.
Price to deploy in your market
Cost per market:
£1,000 per month
Cost per location:
£200 per month
Reskin content for campaign:
£10,000
Cost for hardware:
£1,000+
Device availability:
Mobile
Tablet
Screen
Localised Selfie
How does it work?
Guests interact with a digital touchscreen to begin their selfie journey. Here they are able to select from a range of localised backgrounds, take a photo and add stickers to their final digital polaroid. Opportunity to include a physical printer for a tangible photo.
What is the value for the brand and the customer?
Personal Connection: Taking a localised selfie allows customers to feel a personal connection to the location of the experience. It becomes a memorable moment captured in a photo that they can share with friends and followers, enhancing their sense of belonging and connection to the community.
User-Generated Content: Selfies can also serve as valuable user-generated content (UGC) for brands to repost and share on their media channels, leveraging the authentic and relatable content to engage with their wider audience.
Brand Advocacy & Community Building: When customers share selfies featuring a brand or its products/services on social media, they become brand advocates, endorsing the brand to their followers and networks. This word-of-mouth promotion from satisfied customers can significantly impact brand perception and attract new customers.
Price to deploy in your market
Cost per market:
£1,000 per month
Cost per location:
£200 per month
Reskin content for campaign:
£10,000
Cost for hardware:
£1,000+
Device availability:
Mobile
Tablet
Screen
Remote Takeover
How does it work?
Guests can scan a QR code on a digital sign, using their mobile devices, to access a library of content in which to view and tailor their immersion with the brand.
What is the value for the brand and the customer?
Interactive Discovery: Allowing guests to remotely take over digital screens can significantly increase engagement by providing them with an interactive and participatory experience. This engagement can lead to a deeper connection with the brand or venue and increase the likelihood of customer retention and loyalty.
Personalised Content: Brands can deliver personalised and engaging content to their target audience globally ensuring it is relevant and localised.
Data Collection and Insights: Remote interaction with digital screens provides valuable data and insights into customer behaviour, preferences, and engagement patterns. This data can be used to refine marketing strategies, improve the customer experience, and drive business decisions.
Price to deploy in your market
Cost per market:
£500 per month
Cost per device:
£50 per month
Per content stream:
£4,000
Cost for hardware:
£2,000+
Device availability:
Mobile
Tablet
Screen
Lift & Learn
How does it work?
Guests are invited to select from a range of products on a display, for example different flavours. They can then tap it against an RFID sensor to activate content specific to that product, which will appear on a supporting digital screen.
What is the value for the brand and the customer?
Immersive Storytelling:
The value of a Lift & Learn digital experience lies in its ability to engage users through interactive and educational means. By incorporating this technology, brands can provide an innovative and immersive experience that captivates customers, enhances product understanding, encourages exploration, and ultimately drives sales.
Data Collection and Insights:
It can also gather valuable data on user interactions and preferences, allowing for informed decision-making and personalised marketing strategies.
Category Leading Experience:
Additionally, it helps in creating memorable experiences, fostering brand loyalty, and staying ahead in a competitive market landscape.
Price to deploy in your market
Cost per market:
£500 per month
Cost per device
£50 per month
Content per product:
£1,000
Cost for hardware:
£5,000+
Device availability:
Tablet
Screen
Digital Shelves
How does it work?
Digital shelves, also known as smart shelves or electronic shelf labels (ESLs), work through a combination of hardware and software technologies to provide real-time product information, pricing, and promotions in retail environments.
What is the value for the brand and the customer?
Convenience and Efficiency:
Customers benefit from accurate and up-to-date product information displayed on digital shelves, making it easier to find items, compare prices, and make informed purchasing decisions quickly.
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Interactive Engagement:
Digital shelves can also be integrated with mobile web-apps through QR code scanning, helping customers locate specific information and experiences with ease.
Dynamic Pricing and Promotions:
Brands can implement dynamic pricing strategies and targeted promotions on digital shelves, optimising pricing based on factors such as demand, inventory levels, competitor pricing, and customer segmentation.
Brand Visibility and Differentiation:
Digital shelves provide opportunities for brands to showcase their products with compelling visuals, videos, and interactive content, helping them stand out and differentiate themselves in a crowded marketplace.
Price to deploy in your market
Cost per market:
£500 per month
Cost per device:
£20 per month
Reskin content for campaign:
£2,000
Cost for hardware:
£850 per strip
Device availability:
Screen
3D Holographic Displays
How does it work?
The core component of a 3D hologram display is a set of multiple thin, transparent blades arranged in a circular formation. LED lights are mounted on the edges of each blade. These lights emit bright, coloured light that illuminates the blades as they spin. By flashing the LEDs at precise intervals, the display tricks the brain into perceiving a coherent 3D image or animation.
What is the value for the brand and the customer?
Novelty and Engagement:
3D holographic fan displays capture customers' attention with their unique and captivating visual effects. The novelty of seeing three-dimensional images or animations floating in mid-air creates an engaging and memorable experience for customers.
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Interactive Experience:
Some holographic fan displays support interactive features, allowing customers to engage with the content through gestures or touch inputs. This interactive element enhances the overall experience, making it more immersive and enjoyable for customers.
Increased Foot Traffic:
Deploying holographic fan displays in retail stores, trade shows, or events can increase foot traffic and draw customers to specific locations within the venue. The visual appeal of the displays encourages people to stop and interact with the content, leading to higher engagement and dwell time.
Product Demonstrations:
Holographic fan displays are effective tools for demonstrating products and showcasing their features and benefits in a visually engaging way. Brands can use holographic displays to highlight key product attributes, demonstrate functionality, and educate customers about product use cases.
Price to deploy in your market
Cost per market:
£500 per month
Cost per device:
£50 per month
Reskin content for campaign:
£3,000
Cost for hardware:
£5,600 per screen
Device availability:
Screen
Break to Win
The Concept
Travellers in Duty-Free will undoubtedly have an increased dwell time whilst they wait for their flights. A simple digital game is an impactful and effective tool to engage and reward those who have participated.
How does it work?
Guests are greeted with a gesture controlled gamified experience. Players use their hands to break KitKats virtually on the screen. The more KitKats they break, the higher their score will be.
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Record experience to share on socials.
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Merchandised stock to be positioned on the exterior.
1. Target travellers out of category and drive them to the SIS for exclusive prizes/free samples.
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2. For larger spaces, a fully immersive pop-up should be used to maximise engagement and drive footfall.
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3. The experience can be scaled and integrated into smaller footprints to bring all KitKat spaces to life.
Price to deploy in your market
Cost to be quoted based on market / location requirement.
KitKat Landmarks
The Concept
Having a sense of place is important as it helps create a unique and memorable atmosphere for travellers. By integrating elements that reflect the brand’s identity into the physical space, guests can feel a stronger connection to the product and the brand. This connection can enhance brand loyalty, increase customer satisfaction, and ultimately drive sales. Additionally, this can provide opportunities for immersive brand experiences and storytelling, further deepening the emotional bond between customers and the KitKat brand.
How does it work?
Landmark updated per location to give a sense of place.
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Location specific landmarks can be utilised to encourage travellers to take a selfie with.
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Photo booth ring light with printed polaroid takeaway.
1. Pop-ups that focus on iconic landmarks with a KitKat twist to create impact in Travel Retail.
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2. Mobile social sharing campaign to capture photos using a bespoke AR tool.
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3. Opportunity to link to a larger prize holiday (e.g. Live your break)
Price to deploy in your market
Cost to be quoted based on market / location requirement.
My Break To Yours
The Concept
Shoppers will often look for exciting ways to share their experiences with their friends, family and colleagues. We can use both physical and digital executions to incentivise purchase and create exclusive brand moments.
How does it work?
1. Grab a KitKat share bag and surprise and delight the people you enjoy having a break with by recording an augmented gift message in store.
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2. When the gift recipients have the sharing pouch, they can scan a QR code to view the message come to life from their share bag.
3. Teams are challenged to take the best team selfie or complete a group task and share the results online #MyTeamOurBreak.
4. The winning team given an exclusive prize of a team building activity.
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Incentivised Purchasing:
An alternative use of gifting is to create exclusive personalised takeaways to Incentivise purchasing with an exclusive gift.
Price to deploy in your market
Cost to be quoted based on market / location requirement.
