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Insight

The Power of Play: How Promotional Games, Giveaways, and Coupons Drive Sales in Physical Retail

Writer's picture: Mark HowellMark Howell

Updated: Jan 29


Smartphones displaying various interactive ads with games like spin wheels and claw machines. Text includes "Free Gift" and "Spin the wheel."
Agency 72 are experts in creating and managing digital and in-store gamification and promotions


In today's omnichannel world, physical retail stores face a unique challenge: competing with the convenience and seemingly endless options offered by online shopping. While e-commerce giants leverage targeted ads and personalised recommendations, physical stores need to create a compelling in-person experience that entices customers through the door and keeps them coming back for more.


This is where promotional activations like games, giveaways, and coupons shine. These time-tested strategies not only incentivise purchases but also foster brand loyalty, create a sense of excitement, and generate valuable customer data. Here's a deeper dive into why these tactics remain powerful tools in the physical retail landscape, backed by key statistics:


The Allure of the Game:


Two children play at a claw machine in an arcade. One wears a green shirt, the other an orange sweater and denim overalls. Bright, colorful setting.


  • Engagement is Key: A study by the National Retail Federation (NRF) found that 71% of shoppers say they are more likely to visit a store that offers interactive experiences. Promotional games like spin-the-wheel or trivia contests provide a fun and engaging way for customers to interact with your brand, increasing dwell time and brand recall.


  • Boosting Sales: A study by the Incentive Marketing Association (IMA) revealed that promotions that include games can increase sales by up to 20%. The element of chance and the potential for a reward incentivize customers to make a purchase, especially if the game is tied to a specific product or category.


The Thrill of the Giveaway:


Two people, smiling and cheering with raised arms in a colorful, lively setting. One wears a blue plaid shirt, the other a dark top. Energetic mood.


  • Driving Trial and Awareness: According to a study by the Promotional Products Association International (PPAI), 83% of people who receive a promotional item keep it for an average of 14 months. Giveaways, whether free samples, branded merchandise, or limited-edition items, offer a tangible incentive for customers to try new products or learn more about your brand.


  • Building Brand Advocates: Customers who receive a free item are more likely to perceive the brand positively and share their experience with others. This organic word-of-mouth marketing can be incredibly valuable in today's social media-driven world.


The Power of the Discount:


Woman in green shirt excitedly looks at phone, fist clenched. She's sitting on a sofa with yellow and gray cushions in a bright room.


  • Irresistible Offers: A study by RetailMeNot found that 93% of shoppers have used a coupon at least once in the past year. Coupons, whether printed or digital, offer a direct incentive for purchase, making them a tried-and-true method to boost sales, especially for price-conscious consumers.


  • Targeted Promotions: Coupons can be tailored to specific customer segments or purchase behaviours, allowing retailers to personalise their offers and maximise their impact.


Why Partner with Agency 72 for Digital In-Store Promotions?


While traditional promotional tactics are effective, Agency 72 takes them to the next level by integrating digital solutions to create a seamless and data-driven experience. Here's how we can help you:


  • Interactive Games: We develop engaging digital games that can be accessed through tablets or kiosks in-store. These games can be linked to loyalty programs, social media sharing, and targeted promotions, maximizing customer engagement and data collection.


  • Trackable Giveaways: Our digital solutions allow you to track giveaway participation and gather valuable customer data, such as email addresses and preferences. This data can be used for future marketing campaigns and personalised offers.


  • Smart Coupons: We create digital coupons that can be delivered via email, SMS, or even displayed on in-store screens based on a customer's purchase history or browsing behaviour. This targeted approach ensures that coupons reach the most relevant customers, maximising their effectiveness.


The Future of In-Store Promotions


By combining the timeless appeal of promotional games, giveaways, and coupons with the power of digital technology, Agency 72 can help you create a dynamic and data-driven in-store experience that fosters customer engagement, drives sales, and builds brand loyalty.


In today's competitive retail landscape, creating a memorable in-store experience is no longer optional. Let Agency 72 be your partner in crafting promotional activations that turn window shoppers into loyal customers. Contact us today to discuss how we can help you take your physical retail strategy to the next level.

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