At Agency72, we’re passionate about designing innovative retail spaces that redefine the shopping experience. As we dive into 2025, the retail landscape is evolving at an unprecedented pace, driven by advancements in technology, shifting consumer behaviours, and broader economic and cultural trends. Here, we’ll unpack the top trends shaping in-store retail and explain how they’re transforming the industry—and how brands can stay ahead.
1. Personalization at Scale
Customers increasingly expect tailored experiences. A report by Accenture found that 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. In-store personalisation, powered by AI, is becoming a game-changer. From dynamic displays that adapt to customer preferences to AI-driven tools, retailers are offering hyper-personalised experiences that make every visit unique.
2. Phygital Experiences
The blending of physical and digital (phygital) retail is no longer optional—it’s essential. AR try-ons, VR store tours, and interactive digital kiosks are making shopping more immersive and convenient. According to Statista, 74% of shoppers say they expect retailers to incorporate digital tools into their stores. Our work with interactive ‘Lift & Learn’ walls demonstrates how integrating technology can create seamless, engaging customer experiences.
3. Sustainability as a Core Value
Eco-conscious consumers are influencing how stores are designed and operated. From sustainable materials to energy-efficient lighting, brands are making visible commitments to the planet. A survey by NielsenIQ found that 78% of global consumers are more likely to choose brands that actively reduce their environmental impact. For in-store retail, this means embracing sustainable design practices and promoting eco-friendly product options.
4. Experiential Retail is King
Today’s consumers are seeking more than just products—they want memorable experiences. Pop-ups, workshops, and live demonstrations are turning stores into destinations. Deloitte’s 2024 retail report noted that 75% of shoppers are willing to pay a premium for unique and engaging experiences. At Agency72, we specialise in designing spaces that inspire and delight, transforming retail environments into experiential hubs.
5. Contactless Everything
The pandemic accelerated the adoption of contactless technology, and its momentum shows no signs of slowing. Touchless payment systems, mobile self-checkouts, and even automated checkout-free stores like Amazon Go are becoming the norm. These innovations not only enhance convenience but also align with customers’ growing preference for fast and hygienic shopping experiences.
Our work with The Fragrance Shop included contactless payment integration and streamlined checkout solutions, ensuring a fast and frictionless shopping experience for their customers.
6. Omnichannel Synergy
Seamless integration across online and offline channels is critical. Shoppers expect to research online, purchase in-store, and vice versa, without friction. McKinsey reports that 73% of consumers now use multiple channels during their shopping journey. Retailers that create consistent branding and functionality across platforms—such as synchronised loyalty programs and click-and-collect services—are thriving.
7. Community-Centric Retail Spaces
The rise of community-focused retail spaces is redefining how brands engage with their customers. Stores are hosting events, creating co-working spaces, and even offering wellness services to foster a sense of belonging. A survey by Retail Week found that 64% of shoppers feel more loyal to brands that engage with their local communities.
8. Data-Driven Store Design
IoT sensors, heat maps, and AI analytics are transforming how retailers approach store layout and inventory management. By understanding how customers move through stores and interact with products, brands can optimise the shopping journey. CBRE data shows that 65% of retailers plan to invest in analytics-driven solutions to improve in-store performance.
9. Health and Wellness Integration
As the wellness economy continues to grow, retail is embracing health-oriented features. From in-store wellness kiosks to partnerships with fitness and wellness brands, stores are evolving to meet consumers’ holistic needs. Global Wellness Institute projects the wellness economy will reach $7 trillion by 2025, underscoring the importance of integrating wellness into retail.
10. Localised Retail Experiences
Brands are recognising the value of tailoring their offerings to local communities. From region-specific product assortments to culturally relevant store designs, localisation helps retailers connect with their audiences on a deeper level. According to a study by PwC, 80% of global consumers feel more loyal to brands that demonstrate an understanding of their local culture.
Why These Trends Matter
These trends aren’t just buzzwords—they’re reshaping the way consumers interact with retail spaces. For brands, embracing these changes isn’t just an opportunity; it’s a necessity to stay competitive in a rapidly evolving market. At Agency72, we’re at the forefront of these transformations, helping brands innovate and create spaces that inspire, engage, and convert.
How Agency72 Can Help
Our expertise in creative retail design, digital innovation, and customer experience positions us as a partner brands can trust. Whether it’s integrating the latest tech, creating bespoke in-store experiences, or reimagining store layouts with sustainability and personalisation in mind, we’re here to help you thrive.
If you’re ready to elevate your retail presence and stay ahead of the curve, let’s start the conversation.
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