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ASOS
Daily Edit Style Guide
THE CHALLENGE
As the world’s second most popular fashion destination online, and with over 100k items now on sale, ASOS needed to improve product discovery and conversion, along with connecting commerce and content to result in business impact. Global consumers wanted style inspiration from a trusted authority.
PROGRESSIVE WEB APP TO INCREASE CONSUMER ENGAGEMENT
OUR SOLUTION
We reinvented mobile shopping with a cross-platform adaptive web app called the ASOS Daily Edit, and a smart cross-platform content solution for ASOS Magazine.
The latter is a proprietary Sitecore Publish-Once-Distribute-Everywhere (PODE) solution available to a global audience of 1M+ across native mobile and tablet, plus desktop web. This gave the client numerous ways that they could personalise their products.
The Daily Edit initially launched in the UK to wide industry acclaim. It was said to set the bar for the next generation of mobile commerce engagement. As the ASOS centrepiece, our app has resulted in significant time savings for the ASOS team. These solutions point the way towards the future of multi-channel CRM and content distribution, for the mobile consumer of today.
CONSUMER INSIGHT │ DYNAMIC CONTENT CREATION │ END TO END SOFTWARE DEVELOPMENT
We are an award-winning consumer experience agency.
Connecting brands and consumers, where digital and physical converge.
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