MENTOS
NEEDS VIDEO REPLACING!!!!!
THE CHALLENGE
Retaining its title as the world’s busiest airport, we teamed up with Perfetti again to create an engaging pop up activation in Dubai. We wanted to make sure we were able to offer tired and weary travellers a sense of enjoyment and fun in a busy and hectic environment. One of the main challenges was to create something fun, impactful and vibrant to reflect the core values of the brand.
OUR APPROACH
The objective was to drive sales by offering travelers a selection of personalized
Jumbo Roll sleeves to apply and gift to friends and loved ones. We wanted to
reference the location they were in the design and create a memento of the
occasion for them to keep.
DIGITAL TRANSFORMATION TO INCREASE CONSUMER ENGAGEMENT
OUR SOLUTION
By referencing middle eastern architecture and the bright and playful colors
of the brand, we were able to create something visually stimulating. By
offering a photo opportunity area and personalisation table we were able
to drive traffic to the activation and encourage participation, ultimately
boosting product sales.
BRAND STRATEGY │ 3D/2D CREATIVE │ END TO END SOFTWARE DEVELOPMENT │ WEB/NATIVE APP │ AR/VR │ UI/UX │ AI
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