OUR SOLUTION

Working in partnership with Santander we created and innovated the full end to end digital and mobile experience for KiTTI, the world’s first account for groups.

The app is based on the insight that one person in a group of friends, family or colleagues will inevitably become responsible for a collection jar – be it a best
man organising a stag do, a flatmate making sure the bills get paid, or a group going
on holiday.

Open to people from all banks, the organiser can invite people to join the kitty within the app, where money can be transferred to and from the pot. A prepaid contactless MasterCard, sent to the organiser of the kitty after they register, allows them to pay direct from the app’s funds. “It’s perfect for the WhatsApp generation,” said Sam Nixon, head of Kitti at Santander.

Proving its own innovative edge, Santander has claimed this to be the first ‘digital kitty’ in the UK. It is hoping that by the end of the year, it will have somewhere between 70,000 and 100,000 kitty owners on the platform.