What are the market opportunities?
Gamification is valuable for brands because it engages consumers on a deeper level, fosters brand loyalty, encourages repeat interactions, and drives desired behaviors such as making purchases or sharing content. It can also provide valuable data and insights into consumer preferences and behavior, allowing brands to tailor their marketing strategies more effectively. Additionally, gamification can help brands stand out in a crowded marketplace and create memorable experiences for consumers.
25%
The global gamification market is scheduled to grow by 25% between 2020 and 2025, and retail holds the largest share.
$49B
The Gamification Market size is estimated at $15.4 billion in 2024, and is expected to reach USD $49 billion by 2029.
700%
Gamification has been shown to increase customer acquisitions by as much as 700%.
A frictionless experience with a gamification mechanic embedded into the user journey.
1. Entry Point
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Enticing campaign communications to activate experience (QR Code entry to web based platform)
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Addition of key ‘cookies’ and ‘privacy policy’ notices.
2. Insight
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Link to promotional campaign products.
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Customise games based on insight.
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Collect valuable location data.
3. The Game
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Reaction based or instant win games to keep user engaged with the brand.
4. Result
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High scores with PBs and leaderboards.
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Ability to share results on socials.
5. Data capture
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Introduce targeted marketing (sign up for X).
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Upsell brand loyalty schemes.
What is the commercial value?
Brands are investing in gamification with the goal of increasing their return on investment (ROI). By creating engaging experiences that encourage customer interaction and loyalty, gamification can lead to increased sales, higher customer retention rates, and greater brand advocacy. Additionally, gamification can drive cost savings by automating certain processes and optimizing marketing efforts based on data insights. Ultimately, the goal of investing in gamification is to generate tangible business results and enhance the overall profitability of the brand.
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Increase brand awareness & engagement with captivating experiences. Opportunity to link to product education.
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Gain location specific consumer insights e.g favourite products and focus gamified experience on specific campaigns to boost visibility.
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Drive sales through reward conversion. E.g. encourage to share on socials for a discount/gift at purchase.
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​Drive loyalty schemes with targeted marketing, based on key business objectives, to follow up with users.
