top of page
Rolling Stones
Augmented Reality Album Launch
THE CHALLENGE
Create a long term engagement platform that delivers ongoing commerce opportunities. And launch it with earned media only
MAKING LIFE FUN!
OUR SOLUTION
We created UView, an Android & iOS application. At launch we focussed on The Rolling Stones’ 50th anniversary album ‘Grrr’.
From the Eiffel Tower, to Big Ben, the Statue of Liberty to the Sydney Opera House; and across 50 global locations a 3D Grrregory the Gorilla would interact with the landscape powered by sophisticated image detection and augmented reality. We are introducing video advertising to help monetise.
The campaign generated £5m in earned media value. Grrregory was seen 250,000 times on global landmarks, with 32,000 competition entries. A 28% click through rate to purchase the album directly from the app was achieved. +600k downloads
CAMPAIGN STRATEGY │ AUGMENTED REALITY │ END TO END SOFTWARE DEVELOPMENT
We are an award-winning consumer experience agency.
Connecting brands and consumers, where digital and physical converge.
bottom of page