Ballantine's
Interactive Discovery Table
THE CHALLENGE
We were tasked to create an experiential environment for a Ballantine’s whiskey brand advocate road-show. The delegates were transported to the home of Ballantine’s for an educational journey of the history of the brand and its products and the production process.
IMMERSE GUESTS IN A SENSORIAL ENVIRONMENT FOR THE BALLANTINE’S WHISKEY BRAND ADVOCATE ROAD-SHOW.
OUR SOLUTION
The interactive table was an execution that would allow bar owners and retailers to experience the brand in a way that naturally provokes curiosity. They could learn at their own pace, immersing themselves in the brand and learning to appreciate the craft that goes into every bottle of Ballantine’s.
RFID tags were added to the bottom of products and props and when placed on the interactive surface the screens would come to life, revealing product information, brand stories and insights. A truly unique and memorable experience that ensures advocates can effectively communicate the Ballantine’s brand to their customers.
LIFT & LEARN │ 3D/2D CREATIVE │ END TO END SOFTWARE DEVELOPMENT │ WEB/NATIVE APP │ UI/UX
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