Customer experience is a key differentiator in all categories - music is no different, an industry ripe for transformation. For example, streaming earnings were opaque at best, there is an evolving social media landscape, commercial rights are also morphing for appearances, commercials and touring, and artists can be waiting 18 months for payment.

So when Kobalt wanted to power their growth and differentiate their offering, they knew in the moment that matters of signing artists - paying quickly, being transparent with data, and creating a creative valuable mobile ecosystem to transform the relationship between artist and music label by harnessing the power of real time data.